As every year, tonight during the Grammys, we also commemorated the people who died last year. For example, DMX, Shock G and Biz Markie passed by and on the website there was a huge list that could not be mentioned during the ceremony, such as Young Dolph, Drakeo the Ruler and the victims of the Astroworld drama. Yet the memoriam section was overshadowed by a description of one of the deceased.
Virgil Abloh passed away in November 2021 from the effects of cancer. This came as a shock to the whole world, as he fought his battle in silence until the very last moment. He was the artistic director at Louis Vuitton, owner of the hugely successful OFF-White brand, worked with Mercedes, IKEA, Evian, Nike and so on. However, the Grammy organization decided to describe him as a “hip-hop fashion designer”. As many people on Twitter immediately pointed out, this does not do justice to Abloh’s successes and what he means as a black man in the fashion scene.
This again shows that the Grammys and the organization are still too white. For example, Jon Batiste is the first black artist in 14 years to win a Grammy for Album of the Year, Tyler, the Creator won Best Rap Album last year for an album he barely raps on, not to mention Macklemore’s historic win for Best Rap Album.
We’ve collected some reactions to the bizarre description below.
— SAINT (@saint) April 4, 2022
There I fixed it pic.twitter.com/2pOVwo4EZn
— Emile Estrada (@Emesc_13) April 4, 2022
this is insanely rude. https://t.co/P0EBIBZaxI
— BIG BODY BENZ (@g0ldrevolvers) April 4, 2022
“Hip Hop fashion designer”????? oh the disrespect #RIPVirgil https://t.co/Dp1q8wWYRL
— Vidit (@agarwaljikabeta) April 4, 2022
Virgil was the Creative Director of LV, Owner of Off-White, Architect, Contemporary Artist, et cetera. Stop trying to Downplay this man. Uncultured mfs. https://t.co/wdzqyfiWDY
— 💔 (@_donniedawson) April 4, 2022
nothing is wrong with Hip Hop designer, but Virgil was more than that.
— Maura Chanz (@maurachanz) April 4, 2022
A Black man who was a director of Louis Vuitton, multiple Fashion week shows, designer for Nike, IKEA and his own brands was just a “hip hop fashion designer” @RecordingAcad † SUCK MY HIP HOP DICK
— DDOT. (@DDotOmen) April 4, 2022
The Grammys calling Virgil Abloh a “Hip Hop Fashion Designer”…big yikes
— Jacob Gallagher (@jacobwgallagher) April 4, 2022
The Grammys actually just called Virgil Abloh a n******
— oomhumphrey (@oomhumphry) April 4, 2022
this is EXACTLY what the Grammys just did to Virgil Abloh
— daniel h ⛷ (@daniels_visions) April 4, 2022
Calling Virgil Abloh a “Hip-Hop Fashion Designer” is insanely disrespectful and blindly ignorant… do better pic.twitter.com/zHXLhZB6vv
— Craig (@DebatingHipHop_) April 4, 2022
Virgil Abloh was honored at #GRAMMYs and labeled as a “Hip-Hop Fashion Designer”
Leave it at Fashion Designer and Icon… pic.twitter.com/JqnJRVgsFj
— Sole Retriever (@SoleRetriever) April 4, 2022
Virgil Abloh was the damn artistic director of Louis Vuitton menswear and founded a full-on fashion house in Milan.
I get them trying to tie him to music in some way to “explain” the inclusion to clueless people. But respect is more important than catering to a clueless person https://t.co/AukjB0BXzl
— Watching the Throne (@KanyePodcast) April 4, 2022
Minimizing Virgil Abloh to a “Hip-Hop Fashion Designer” is nasty behavior. Whoever at the Grammys that’s responsible, you’re not seeing heaven.
— Ronald Isley (@yoyotrav) April 4, 2022
Now back to them calling Virgil Abloh a fuckin ‘HIP HOP FASHION DESIGNER’pic.twitter.com/A7LbsHNpmp
— ♋︎ (@LUXURY0RN0THING) April 4, 2022
i’m not even a big virgil abloh guy but calling him a “hip-hop fashion designer” is wild disrespectful
— 𝙧𝙞𝙣𝙙𝙣𝙚𝙧 (@grantrindner) April 4, 2022